The creative landscape is changing. Some talk about a revolution, others about a natural evolution. These changes affect everything from creation to distribution, from artist to consumer.
A new generation of global creators and artists are emerging, equipped with other points of reference and other tools. The teachers arenʼt certified schools anymore - itʼs web sites, discussion forums and a “learn by doing” - mentality. We see the children of a digital age, unspoiled or uneducated depending on who you ask. Collaboration over hierarchy, digital over analog - a change in the way we produce, distribute and consume creative works.
PressPausePlay is the first film to capture this new ecosystem. We meet the creatives at the frontier of production, the technical enablers of collaboration and distribution, the artists, the pop stars, the film makers, the business men, the visionaries and the ones left behind. Itʼs a story from the smallest molecule to the largest corporation. Itʼs a snapshot of today, but at the same time predictions of a near future.
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